WORDSMITH
PR EXPANDS CLIENT ROSTER
Real Asset Management International Selects Firm as Agency
of Record OKLAHOMA CITY –
Jan. 22, 2008 – WordSmith Public Relations has been
contracted by Real Asset Management International (RAMI)
to support its North American operations. As its agency
of record, WordSmith Public Relations will provide RAMI
with strategic planning, editorial production and national
media outreach services.
A leading developer of accounting and logistics software
for mid-sized and large enterprises, RAMI’s solutions
allow these businesses to automate the management of large
asset bases, determine and implement the most advantageous
depreciation strategies, and comply with state and federal
reporting regulations.
“We are excited to bring in the technology communications
expertise of WordSmith PR,” said Marcus Scholes,
VP of U.S. Operations for Real Asset Management International.
“In selecting an agency, we sought a firm with extensive
knowledge of our market and believe WordSmith is unique
in its qualifications. We are confident that their experience
with financial and technology media will help increase
the visibility of RAMI’s products to businesses
that will benefit from streamlined asset administration.”
Real Asset Management International has offices in Boston
and Des Moines, Iowa (U.S. corporate headquarters). The
company’s European headquarters is located just
outside of London, England.
"We're excited to be able to help Real Asset Management
International with their communications and strategic
positioning,” said Isaac O’Bannon, president
of WordSmith. “Fixed asset depreciation can be a
complex issue for any business, especially those with
large, complex and dispersed asset bases, so finding a
streamlined system that automates the process, simplifies
the selection of appropriate treatments and helps maintain
compliance with tax law is imperative. RAMI provides these
vital tools and our mission is to get the message out.”
This latest addition gives the Oklahoma public relations
consultancy a nation-wide client base that includes technology-focused
businesses in San Francisco, Seattle, New York and Boston.
About RAMI
Real Asset Management International, a leading provider
of fixed asset management solutions, has implemented over
3,000 systems in more than 70 countries. RAMI’s
solutions enable businesses to determine and implement
optimal accounting strategies, maintain compliance with
federal and state taxation and perform asset budgeting
and forecasting. The company’s solutions also include
lessee asset accounting, capital project control, document
management, inventory control, asset tracking, helpdesk
support and maintenance management. www.realassetmgt.com
About WordSmith
WordSmith Public Relations specializes in providing tech-focused
companies with compelling campaigns that focus on the
full 21st Century media spectrum: online, mobile, broadcast
and print. By creating persuasive messaging geared specifically
toward target audiences and delivered in a manner they
are most receptive to, WordSmith achieves measurable results
for its clients. www.wordsmithpr.com
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