WordSmith Public Relations
Strategic Communications for the 21st Century

Courting the Media
In current roles and in previous professional lives, WordSmith's staff of creative content and media outreach specialists have worked with companies big and small, including Logitech, Intuit, Polycom, the Thomson Corporation and large educational institutions.

Print
We've secured news coverage of these companies in the Washington Post, The New York Times, the Wall Street Journal, USA Today and every other major U.S. daily newspaper. We also scored coverage in Time, Newsweek, Forbes, BusinessWeek, Inc., Wired, PC Magazine, Entreprenuer and other major magazines.

Let's Get Social!
Social media isn't just important, it's imperative for businesses to gain traction in casual conversation. Person-to-person communications used to be over the watercooler or at the coffee shop- even over the phone. Now, it's anywhere your mobile target audience is. We are super tweeps and Facebook fiends... and our viral campaigns run rampant!

Online
We're tech geeks, too, so we know how to get onto the leading tech websites, blogs and other online destinations. Nothing gets the word out like a viral campaign. Secured mainstream news portals have included PC World, CNET, Yahoo!, Anandtech, Ars Technica, DailyTech, and the websites of all of the major print and broadcast news outlets.

Broadcast
CNN, CNBC, NBC, ABC, CBS, Fox News and other sources. Heck, we've even gotten radio coverage for our clients. NPR, anyone?

Your Media Needs
We've noted our success at getting into the biggest media outlets, but media needs vary. Sure, getting into the NY Times might be cool, but if getting into the next issue of your industry's trade magazine or your local paper will have a greater positive impact on your business, then that's where your media outreach efforts need to focus.

Creative Content
Did we mention that we love to write? We love helping the not-so-big (yet) businesses, too. With everything from getting media attention, to the more routine needs of website content, newsletters, e-newsletters and creating marketing copy. We can help you reach your potential customers with words that will drive them to your door, your website or your phone.

Advertorials
Somewhere in between routine advertising and public relations lies the advertorial, a paid-placement article in a magazine or other usually print publication. Whether one page or two, these creative content pieces are written in a style similar to the target publication, providing the company with a chance to tell its story with an editorial voice. WordSmith's writers have created advertorials for the likes of Microsoft, Intuit and the Thomson Corporation.

Newsletters
Whether you want to print it or send it via email, WordSmith can create newsletters with content that informs and inspires its readers, whether they are your customers, vendors, the community or other groups.

Web Copy
You're near the bottom of this page, and yet you're still reading. Why? Because the content interests and engages you. WordSmith works directly with clients to keep their websites fresh and their product and service descriptions alive.

Total Communications
At WordSmith, we can help companies of all sizes find and effectively use the right words.