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Courting
the Media
In current roles and in previous
professional lives, WordSmith's staff of creative content
and media outreach specialists have worked with companies
big and small, including Logitech, Intuit, Polycom, the
Thomson Corporation and large educational institutions.
Print
We've secured news coverage of
these companies in the Washington Post, The New York
Times, the Wall Street Journal, USA Today and every
other major U.S. daily newspaper. We also scored coverage
in Time, Newsweek, Forbes, BusinessWeek, Inc., Wired,
PC Magazine, Entreprenuer and other major magazines.
Online
We're tech geeks, too, so we know
how to get onto the leading tech websites, blogs and
other online destinations. Nothing gets the word out
like a viral campaign. Secured mainstream news portals
have included PC World, CNET, Yahoo!, Anandtech, Ars
Technica, DailyTech, and the websites of all of the
major print and broadcast news outlets.
Broadcast
CNN, CNBC, NBC, ABC,
CBS, Fox News and other sources. Heck, we've even gotten
radio coverage for our clients. NPR, anyone?
Your
Media Needs
We've noted our success at getting into the biggest
media outlets, but media needs vary. Sure, getting into
the NY Times might be cool, but if getting into the
next issue of your industry's trade magazine or your
local paper will have a greater positive impact on your
business, then that's where your media outreach efforts
need to focus.
Creative
Content
Did we mention that we
love to write? We love helping the not-so-big (yet) businesses,
too. With everything from getting media attention, to
the more routine needs of website content, newsletters,
e-newsletters and creating marketing copy. We can help
you reach your potential customers with words that will
drive them to your door, your website or your phone.
Advertorials
Somewhere in between routine advertising and public
relations lies the advertorial, a paid-placement article
in a magazine or other usually print publication. Whether
one page or two, these creative content pieces are written
in a style similar to the target publication, providing
the company with a chance to tell its story with an
editorial voice. WordSmith's writers have created advertorials
for the likes of Microsoft, Intuit and the Thomson Corporation.
Newsletters
Whether you want to print it or send it via email, WordSmith
can create newsletters with content that informs and
inspires its readers, whether they are your customers,
vendors, the community or other groups.
Web
Copy
You're
near the bottom of this page, and yet you're still reading.
Why? Because the content interests and engages you.
WordSmith works directly with clients to keep their
websites fresh and their product and service descriptions
alive.
Total
Communications
At WordSmith, we can help companies
of all sizes find and effectively use the right words.
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