Words ~ knowing how to use them is the key.

WordSmith Public Relations is a leading, global multi-media public relations consultancy... yawn?

If this style of corporate writing makes you skip to the next sentence, the next paragraph - or even the next story - you're not alone. Writing for 21st Century media, the people who read or view that media, and the potential customers you want needs to be compelling, interesting, even exciting or funny sometimes. So, let's try that again.

WordSmith PR's staff love to write and pitch stories to our friends in the media.
Our top creative and media outreach staff have worked both sides of the pen/keyboard/keypad, so we know what the media is looking for... when to buy them a cup of coffee or a slice of pizza, and when to leave them alone. Everybody has deadlines, and nobody wants to be be bothered when they're out-of-their-head busy... R-E-S-P-E-C-T is a two-way street (just ask Aretha).

While at WordSmith and in prior professional lives, we've gotten our clients into virtually every national news outlet - be they print, online, digital or broadcast. WordSmith delivers your message to the people you need to receive it- whatever channel they prefer.

More than anything else, we're translators. We know consumer and B2B technology and love being a part of innovative revolutions. But if you're speaking in jargon that people can't understand, you're probably wasting your breath. So, we take your information and break it down into a language the media and your clients want to receive, with messages that drive action.

WordSmith Public Relations is led by Isaac O'Bannon, whose 15 years of media and corporate communications expertise has centered around consumer and business-consumer technologies, with additional expertise in the public accounting space and a dash of engineering and academic relations.

With bachelor's and graduate degrees in Journalism and Public Relations, Isaac has helped develop and manage media relations campaigns since the mid 1990s. While with technology PR agencies in San Francisco, Denver and Tulsa, Isaac's clients have included Logitech, Polycom and Hilti, providing these companies with positive coverage throughout the media spectrum: The New York Times, Wall Street Journal, Washington Post, USA Today, L.A. Times, Wired, PC Magazine, Telephony, Slate, CNN, MSNBC, Fox News, and even on the Oprah Winfrey show as one of the first product giveaways (Logitech webcam in 2001).

Independent of these agencies, Isaac and WordSmith PR's staff have also provided creative services to the largest technology companies in the world, including writing several advertorial articles for Microsoft's Dynamics and Small Business Solutions divisions, for Intuit (the makers of QuickBooks), and for the Tax & Accounting arm of Thomson Reuters, the world's largest information provider.

But WordSmith Public Relations has returned to the biggest industry in the world: Small Businesses, which make up more than 50% of the U.S. gross domestic product, and account for 99% of all U.S. businesses. Helping these emerging entities spread the word of their innovations, achievements and contributions to their industries allows us to spend less time working with the hierarchies of the behemoth corporations -- and more time getting to know the real people behind what makes America work. We're also able to get back to the real work: writing, media outreach and knowing our customers' businesses, instead of worrying about managerial and administrative tasks.

Our staff includes professionals with similarly broad experience who have a desire to help smaller companies push innovation in their markets. With an average of more than 10 years of public and corporate communications experience, there are no "junior staff" at WordSmith. We know your market, we know your customers, and we've worked with the media professionals you need to reach to get to your potential clients. Even more, WordSmith has the power to reach them.

Words are powerful, let us find the right ones for your company.

WordSmith PR... Words can be Powerful.
Use them wisely.